For today’s music lovers, the first go-to place for information on any new music is the internet – it’s like a one-stop shop for everything fans would like to know about new acts, releases, signings and events. The chances are if you don’t have a website you will be funnelling your online activity through social media profile.
The question then really is simple: Why?! Websites are relatively inexpensive to launch, easy to manage and update, can filter all of your social media activity into one place and ultimately can connect you with hundreds, thousands, even millions of new fans. You shouldn’t need any more convincing than that! But if you do, here are 10 reasons why you’re missing out by not having your own website.
For a music fan, their favourite band, DJ or label’s website is a safe haven. It gives them access to exclusive and official information and material before anyone else gets a whiff of it. These websites also give your fans access to exclusive mailing lists, where your most dedicated followers can sign up for information about tours, new releases and much more.
Dependent on the size of your brand, you may have issues with unofficial pages speculating on untruths and falsities. If you aren’t Lady Gaga just yet the same still applies. Your site is a the hub of your blogs, thoughts and ramblings – it’s all official and gives you a consistent voice online, your social media profiles are great for different purposes and your site should pull all those together into one official online heartbeat.
Unlike social networking sites like Twitter and Facebook, your official website can represent your brand exactly as you want it to. Imagery, colors, style, layout can be chosen entirely by you, meaning your website will provide your fans with an accurate reflection of what you’re about. You’re not bound by the constraints of using pre-loaded profiles or color schemes so your website will be an individual, one of a kind representation of you as an artist and your music.
Your official, centralized web presence website can interact with your social networking profiles on sites such as Twitter, Facebook, and MySpace, meaning that you don’t have to update different pages individually. By linking your social networking profiles with your official website, you can provide or synchronize consistent information to your fans, taking the hassle out of managing your online image.
5. Relatively Inexpensive
There are free options out there for creating your website, just as there are agencies that will happily take £10k from you – but the right kind of web presence is relatively inexpensive in the grand scheme of things, and we are soon to launch our pay monthly service Brandfire. In the meantime, at Brandshank we offer web design packages to suit every budget and can create a bespoke option for those with tighter budgets.
6. Easy to Manage
You don’t need to be an HTML guru to manage your own website. We pride ourselves on the ability to provide an administration interface that you can easily get to grips with. For updates and edits, a few clicks and a wee bit of Microsoft Word style skills is all you need.
Some site builders offer a really great looking site – but if it’s built on flash you can forget about visitors navigating via iPhone and iPad. By investing in a custom built site you can be in control of mobile versions, to really make sure your site is visible to all visitors.
8. Readily Available
If you have an official website to promote your music, your potential fans can access it 24 hours a day, seven days a week. This means that in every minute of every day lies the possibility that a new listener will discover your music, become a fan, and/or buy your products. It’s completely different to sending copies of your CD’s to music stores, where people have a nine-hour window in which to discover you.
Your website can be equipped with the facility for fans to buy your music without having to go through ‘middle-men’ stores such as iTunes or Amazon Music. You can upload extracts or previews of your latest single or your biggest album and incorporate the possibility for people to pay for them directly to you, instead of using what is, in effect, a third party site. You can also use your website to sell other merchandise, such as t-shirts and posters – official merchandise from an official site is much more preferred by online sceptics.
10. Socially Alive
As corny as it sounds, your website is the perfect forum for fans to meet each other and discuss your sound, which is important in maintaining sales and public interest. Incorporating items such as discussion or comment boards enables your fans to compare their likes and dislikes about your music, start debates, and perhaps discover aspects of your music that they never knew about before.
While social networking sites like Facebook are all well and good, they just don’t have the same scope for development and expansion as an official website has. Not only does a website appear more professional and sleek, it allows your fans to interact with you and your music in a way that they have never been able to before.
Tip: create a website with a company you trust. You’ll find that you get a lot more interaction for your cash.
So what are you waiting for?
Until next time.
Founder and Editor in Chief of Cruzine.com. Cruziner is also a marketer, writer, programmer, and active strength investor in global cultural change.