Twitter has carved out it’s own social media niche, and it revolves around being concise. Obviously with only 140 characters to work with you need to express yourself and – if you so wish – your music as briefly and clearly as possible.
But succinct writing is not the only art you need to master if you’re using Twitter as a platform to connect and communicate with your fans. So what are the other tips and tricks of Tweeting? What should you be doing on Twitter and how often?
Too many posts and you’ll clog up your followers’ feed so they say, they’ve followed you for a reason let em’ have it the others say… the fact is a follower (on the whole) has a genuine interest in your music and what you do, and are keen to learn more about you and the stuff you produce.
However, this does not mean that you need to tweet every five minutes. Not only would that be a pain for you, it would be oppressive and downright annoying for your followers, and chances are that people who used to have an interest in you would become overwhelmed with your constant activity and choose not to follow you any longer.
That being said, you can’t tweet too infrequently. If you’re inactive, then you’re not using this powerful advertising and marketing tool to the best of your ability – you’re being ineffective.
The mind literally boggles to think about the number of people you could reach out to on Twitter, so to pass up this opportunity to publicise you and your music would be a waste. It seems that a delicate balance must be found between too much and too little Tweeting.
Maybe then, if the frequency of your tweeting is so important, it doesn’t matter what you Tweet, as long as you’ve got the balance right. Right? Wrong! Internet and marketing expert Chris Norton posted on the Social Media Today blogging site that he would recommend a maximum of 10 percent of your tweets to be related to promoting you and your music. So for example, if you were to post one tweet per day, you’d only Tweet in a promotional way once every two weeks.
I have to say I pretty much concur with that.
So what about the other 90 percent of the time? If Chris Norton is right, you’ve got a lot of characters to spend on…well, not promoting your music. But that doesn’t mean that you can’t talk about music at all. Chances are that 99 percent of your followers followed you in the first place because they like the sounds you make, so why not introduce them to the sounds you like? Discussing music with other music fans is guaranteed to get people tweeting.
Some people will like your posts, and others will disagree with your music taste – either way, you’re connecting with your fans over a mutual love of music. Just because you’re promoting other bands and music doesn’t mean that people will forget about the music you make. And you might find that bands you support will do the same for you in return.
After all that, Twitter might seem like a bit of a minefield – a place you have to navigate carefully, because aggressive tweeters are waiting to un-follow you at any moment, should you make a tweeting faux pas. So here are five handy hints which we think will help you to keep tweeting happily and effectively.h2
1. Be Personal
At all costs, avoid automated updates and bland profiles. Fans of your music will follow you on Twitter because they want to know more about you, so nothing would be more disheartening than discovering your posts were invented by nothing more than a robot.
In addition, ensure that your profile is personalized to the best of your ability. You don’t need to have a Ph.D. in HTML in order to spruce up your Twitter profile to the best of your ability, so choosing the right photographs and fonts to reflect your personality and music is a must.
Note: We will be publishing some free templates for customizing Twitter, Youtube and Facebook so sit tight and/or follow us to keep an eye on the blog 🙂
2. Be Relevant
One way to ensure that your name is seen by a wide range of people is to use the hashtag facility. This is easily abused though and one of the biggest Twitter Fails of recent times by Habitat involved just that. A suitable use would be ending your post about your appearance at an upcoming festival with the #whateverthefestivalsnameis hashtag. With a bit of luck festival goers will be checking out the hashtag feed and may spot/follow you.
3. Be Clever
Think about how your followers will relate to your posts. Your mutual affection, your common ground, is music, which is a brilliantly expansive common ground to share, a common ground occupied by millions of people all over the world. Try tweeting about your all-time favorite response, and examine the response you get from followers. “Retweet bait” is the name of the game here. #FF (Follow Friday) is also a useful tool here.
4. Be Considerate
Don’t post anything that you wouldn’t want your grandmother to read. This applies to all tweeters, but especially those with a lot of followers, or those in the public eye. While your followers want to know about you, the person behind the music, they don’t want to know too much. They say “never meet your idol” and the same can be true of Twitter. You can turn your biggest fan into an enemy with a comment/opinion in bad taste.
5. Be Objective
While Twitter is, for most people, a social networking site, for musicians such as yourself it’s also a marketing tool. As a result, you have to treat it with as much care, thought and objectivity as you would with any other aspect of your marketing campaign – it’s not really your personal account for your friends and family. Listen, but take everything with a pinch of salt, Speak the truth but think about it a few times and above all enjoy it – Twitter is an awesome tool for spreading your word… so Tweet on!
Founder and Editor in Chief of Cruzine.com. Cruziner is also a marketer, writer, programmer, and active strength investor in global cultural change.