Typography in Advertisments

For all the typography lovers, including me there is a new set of typography this time playing the major part in advertising. Sounds pretty interesting, right?! Choosing the right typography is essential when working on ad creatives. There are various font styles and you have to pick the right one when trying to highlight the right emotion. Let’s take a look how such brands as Audi, Volkswagen, Vodafone, Rowenta and others coped with that. Enjoy .. and get inspired!

playGo: Don’t lose a bit, 1 by Burcu Koken

playGo: Don't lose a bit, 1

Filigranes: WOW! by Air

Filigranes: WOW!

Industrial Strange Clubwear: METH by P&P Medien

Industrial Strange Clubwear: METH

FFF Project, The Thai Red Cross: WTF by BBDO

FFF Project, The Thai Red Cross: WTF

Sadhbhavana World School: Life Science by STARK Communications

Sadhbhavana World School: Life Science

Volkswagen Side Assist: Early Warning, Hannibal Lecter by DDB Tribal Group

Volkswagen Side Assist: Early Warning, Hannibal Lecter

Fandango Libri: The book of dissent, Aung San Suu Kyi by Federico Mauro

Fandango Libri: The book of dissent, Aung San Suu Kyi

Purina Pawsway: Catty by Lowe Roche

Purina Pawsway: Catty

Tivibu: The Lord of the Rings by TBWA

Tivibu: The Lord of the Rings

Swiss Life: Life’s Turns In A Sentence, 6 by Spillmann/Felser/Leo Burnett

Swiss Life: Life’s Turns In A Sentence, 6

Visit Romania: Romanya by Lowe&Partners

Visit Romania: Romanya

Fiat: Salvador Dali by Leo Burnett Tailor Made

Fiat: Salvador Dali

Vodafone Ireland: Cherry Points, Circus by Target McConnells

Vodafone Ireland: Cherry Points, Circus

Expertwhitening: Brick Road by Canvas

Expertwhitening: Brick Road

Greenwich Pizzas: Octopus by Publicis Jimenez Basic

Greenwich Pizzas: Octopus

Raj Syrov Cheese Shop: Swiss by Jandl

Raj Syrov Cheese Shop: Swiss

Raj Syrov Cheese Shop: Italians by Jandl

Raj Syrov Cheese Shop: Italians

PBS: Brain by Hypernaked

PBS: Brain

Vanmoof: Runaway, 1 by Love Agency

Vanmoof: Runaway, 1

Zoo Cologne: Neon, Seahorse by Preuss und Preuss

Zoo Cologne: Neon, Seahorse

Vodacom: Night Creatures, Werewolf by Draftfcb JHB

Vodacom: Night Creatures, Werewolf

Philips Saeco: Perfetto! by DDB Tribal

Philips Saeco: Perfetto!

Yamaha Marine: The End by DLV BBDO

Yamaha Marine: The End

Shera Sound Proof Windows: Party Room by Ogilvy

Shera Sound Proof Windows: Party Room

Glade: Spring, 2 by Giovanni+Draftfcb

Glade: Spring, 2

Ram Trucks: Diamond by The Richards Group

Ram Trucks: Diamond

Audi R8: Jooooy, Black by Tonic International

Audi R8: Jooooy, Black

Muskoka Beer: Mad Tom by Rethink Communications

Muskoka Beer: Mad Tom

Grand Designs Live: Be Inspired on a Grand Scale by Helsinki

Grand Designs Live: Be Inspired on a Grand Scale

Venture Custom Guitars: Venture America by Brand content

Venture Custom Guitars: Venture America

Huawei Ideos X1: Let’s Stalk by ArnoldFurnace

Huawei Ideos X1: Let's Stalk

Heinz Seriously Good Pasta Sauce: Seriously Juicy by DDB

Heinz Seriously Good Pasta Sauce: Seriously Juicy

Boomtown Casino: Morals by masterminds

Boomtown Casino: Morals

Blush: Dirty by Glow

Blush: Dirty

Hong Kong International Airport: Art in Airport, 1 by Euro RSCG

Hong Kong International Airport: Art in Airport, 1

Sonique Bar: Don’t Drink, Tweet by Dentsu

Sonique Bar: Don't Drink, Tweet

Acticlor Bleach: Sauce by D4 McCann Erickson

Acticlor Bleach: Sauce

Rimac Insurance: Creativity by PragmaDDB

Rimac Insurance: Creativity

Foundation Against Drug Consumption: Cocaine by DDB

Foundation Against Drug Consumption: Cocaine

Rowenta Hair Styling Appliance: Your hair is you, 1 by Publicis Bold

Rowenta Hair Styling Appliance: Your hair is you, 1

Monkey Week: Madonna by Leo Burnett

Monkey Week: Madonna

The Ellington Jazz Club: Bass Solo by The Brand Agency

The Ellington Jazz Club: Bass Solo

Tata Beverages Billy Tea: Women were by Clemenger BBDO

Tata Beverages Billy Tea: Women were

Alka Seltzer: BBQ by Miami Ad School

Alka Seltzer: BBQ

P&G Fairy: Money by Grey Worldwide

P&G Fairy: Money

Mercedes-Benz: 125 years of innovation, All-wheel drive by Jung von Matt/Donau

Mercedes-Benz: 125 years of innovation, All-wheel drive

Konad Cosmetics Flobu Waterproof: I’m pregnant by Grey

Konad Cosmetics Flobu Waterproof: I'm pregnant

Common Sort: Disco by Grey

Common Sort: Disco

Corona Beer: Your sister by JWT

Corona Beer: Your sister

Leap Studios: Chance by Leap Studios

Leap Studios: Chance

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Pavol Janovicek

With 30 years of life experience behind my shoulders, today I find myself focused mainly around two core values: my family (I am a happy husband and a proud father) and IT in its broadest meaning, including but not limited to hardware and software techniques and innovations. My special interest and true passion is photography. Here I am ready to put my signature under each word, once said by Dorothea Lange: “The camera is an instrument that teaches people how to see without a camera.” Being a part of Cruzine team, I enjoy instant process of learning as well as sharing my own experience in photography and IT with the readers of this digital magazine.