Typography initially appeared to serve only one purpose – to distribute knowledge and information among people through at first handwritten and then printed books. Over time the functions of typography evolved and diversified.
Today typography is commonly perceived not only as one of the practical techniques in the publishing industry but also as a powerful, rich in creativity and authentic aesthetics form of visual art. At the beginning, books were the only media for typography application.
Later they were joined by newspapers, magazines, advertising printed materials, and at the most recent time – by the Internet or online applications.
However, art is a very specific form of human activity. Once claimed to be art, typography faced many new challenges – font designers had to demonstrate that by manipulating the appearance of characters from a particular alphabet they can create true art masterpieces – original, attractive, and with clear marks of artist’s talent and skillfulness.
Typography has successfully passed the test, and today it is even difficult to define what is prevailing in modern typography: pre-defined technology or free art. Typography can exist on its own, but very often modern designers implant font elements into other forms of arts, such as photography or illustrations. As the results, we have true masterpieces of modern graphic art to enjoy, such as those presented in the showcase below.
Love Letters by Hugo XESTA Moura
My Untitled Typeface by Einar Guðmundsson
Logos by Jean Baptiste Gouraud
Hugh Lane/Francis Bacon Exhibition. by Andrew Walsh
Hey you by Andrea ga
Assoterd Logo Designs by Martijn Rijven
Serifa Typographic Poster by Emmet Farrell
Miscelaneas by Manuela Tommasone
Quenched branding / Digital Arts tutorial by Charles Williams
THEO by FFITI
Under Construction by Carmelaine Antonio
TREVOR KING IDENTITY by Cam Diamond
Time Keeper by Oscar Merchant
Just Evolve X Nike SB “LACED” by Oscar Merchant
Make posters by Yo studio
To Sleep poster by Akos Polgardi
3D Typography by Kenan Nesibov
Sabadell Agenda Jove, maig 2011 by Enric And Destroy
It Gets Better by Randall Church
Invasion by Moe Pike Soe
Typography red heart by Faizan Bhatti
Typography Mania #86 by PicStroom
Proceso TYPOGRAPHY by BLOP-DG
Solo Vivo Por Voss by BLOP-DG
Motion Graphic! by BLOP-DG
Good Type by Martina Flor
GEEK by Markus Tsang
Love Typography by Orlando Aquije
Elliott by John Christenson
Type Ctba 2 by Jackson Alves
Who’s your type? by Jackson Alves
Café&Prosa by Jackson Alves
Good Type by Martina Flor
Head In The Clouds by Jay Roeder