Creative Typography Highlights
Typography initially appeared to serve only one purpose – to distribute knowledge and information among people through at first handwritten and then printed books. Over time the functions of typography evolved and diversified. Today typography is commonly perceived not only as one of the practical techniques in publishing industry, but also as a powerful, rich in creativity and authentic aesthetics form of visual art. At the beginning books were the only media for typography application. Later they were joined by newspapers, magazines, advertising printed materials, and at the most recent time – by the Internet or online applications.
However, art is a very specific form of human activity. Once claimed to be art, typography faced many new challenges – font designers had to demonstrate that by manipulating the appearance of characters from a particular alphabet they can create truly art masterpieces – original, attractive, and with clear marks of artist’s talent and skillfulness. Typography has successfully passed the test, and today it is even difficult to define what is prevailing in modern typography: pre-defined technology or free art. Typography can exist on its own, but very often modern designers implant font elements into other forms of arts, such as photography or illustrations. As the results, we have true masterpieces of modern graphic art to enjoy, such as those presented in the showcase below.