Typography in the Art or Art in the Typography

Typography in the Art or Art in the Typography?

Typography was initially developed to better serve the purpose of improving the visual perception of a printed text and thus delivering textual content to the readers more effectively. The art component has always been present in typography, especially at the dawn of its development. Take a look at any ancient book and you’ll see how artfully every glyph was drawn and how richly the text was decorated. Later with the development of mass printing, font designers concentrated more on the practical characteristics of a text rather than on its artistic values. However, today, with the rapid and active development of digital typography and its popularization among visual designers, typeface creators are again ready to fascinate and impress us with the font designs, which clearly belong to art.

Actually, we should not separate typography from art in general, because typography possesses all the characteristics of art. On one hand, typography is a technology of developing typefaces with its certain rules, notions, and industry standards. On the other hand, typography is pure art and a particular font or a font-focused illustration is a result of an artist’s imagination, creativity, and aesthetic feel. It is important to perceive typography in a broader way, without limiting the concept to just a particular character set, containing graphical signs for a specific alphabet. Typography has many artworks to offer, where color, shape of letters, and backgrounds are combined to produce a certain emotional effect on a viewer. These exactly typography masterpieces are waiting for you below…

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