Simplicity is the Best Policy

Simplicity is the Best Policy

One of the challenges of logo designing is that it should combine two seemingly opposite values simultaneously. On one hand, design of a logo should be vivid and rich to be able to capture the attention of the audience, but on the other hand, logo should be as simple as possible in order to be clearly recognizable and easy to remember. After all, everybody knows the wise saying, claiming that simplicity is nothing but the ultimate level of sophistication. In addition to definite artistic values of a simple logo design, it is also a very effective and successful way to represent an organization or a product. Indeed, most of world known brands have simple logos. So, why don’t we use the available experience and get some inspiration from the existing simple logo designs?

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