Creative Poster Arts – at the Edge between Art and Commerce
Bright and inviting, these posters do not only fulfill their primary task, such as announcing some event and inviting people to visit it, but they also carry a significant esthetic load, making people stop by and contemplate a particular poster, which is often not only an example of contemporary advertising media, but art piece as well. Cruzine magazine has selected some bright and prominent examples of modern posters, where a creative idea or concept is wrapped up with the best designing techniques, offered by modern graphic design industry.
Whether it is a dance club party, art festival, or a training workshop – an arresting poster, placed in some crowded locations, can easily fulfill its main duty and attract people’s attention. Moreover, if the poster was created with the art in mind, such announcement will attract the attention of not only its target audience, but also of those, who like street art, modern art, or simply like to enjoy some fresh graphic art without visiting a gallery.
The fiesta of colors, unbelievable visual effects, backgrounds and shapes, the quintessence of meaning – and all these expressed on a relatively limited media of 27 per 40 inches. As a matter of fact, posters have already moved from the field of purely commercial products into the universe of artworks. Though many posters are used for reproduction of famous artworks and paintings, some posters themselves became extremely valuable masterpieces. Just to give one example here, let’s mention the Metropolis film poster from 1927, which was sold in 2005 for more than half a million dollars (USD 690 000 to be exact).