Adding Emotions to Plain Text
It would seem text itself is quite an efficient and all-purpose technique to express meaning, ideas, and thoughts. However, creative minds have found unique ways to add more emotions and specific character even to a plain text. Such emotional coloring can be clearly understood and properly rendered by readers even if the text is written in the foreign language. Actually, the art of decorating the text is closely related to the art of typography. However, the difference here is that typographers focus mainly on the development of the whole alphabet, while text designers mostly work with a particular word or phrase, for example, a brand name or slogan, which may be short, but which needs to be expressive, unique, and appealing.
Very often designers face a truly challenging assignment – to instill their graphics with the true and vivid emotions, closely related to the concept or the key idea of the particular designing project, whether it is a website, logo design, or some fancy advertising or promotional poster. And designers use all the arsenal of techniques, visual effects and image manipulations to fulfill that assignment. Have a look at the selection of such designing works, featuring text as the core of the project. These are the best illustrations of virtually unlimited opportunities in graphical design. However, at least two core constituents are necessary for creating such real graphically-decorated text masterpieces. First is the unique idea and second is the exceptional graphic designing expertise.