Exploring Water Magic

Perhaps, one of the true talents of real visual artists is their ability to discover and reveal new shades, facets, and dimensions of the usual, familiar, and conventional things. Let’s take water for example… One of the most widely-spread substances on Earth every living person deals with every day. However, you will be amazed with the variety of unexpected forms and visual effects, which can be created with or by this chemical substance. Though its structure is defined as simple as H2O in chemistry, a single drop of water, captured by a skillful photographer, can reveal the whole new world of amazing color spectrum and super complex geometrical structures.

Water is usually perceived as a dynamic substance, which rarely stands still in the natural environment.  However, human eye cannot catch all the changing nature of water in motion. Happily, the lens of digital cameras can… Even a drop, falling in to a glass of water, captured by a photographer, can be a masterpiece by itself. Indeed, water, whether it is a quiet brook, magnificent iceberg or a powerful mountain waterfall, has always inspired painters and visual art designers. Multiple water and liquid effects are commonly used in advertising materials or web graphics. Some of the visual art works, featuring water, are presented in the showcase below. It is not only a demonstration of highly versatile nature of water – it is also a source of inspiration and new creative ideas.

Splashes by Alexandra Zaharova & Ilya Plotnikov

Liquid Art by Michael Dykstra

Drop it … by Umut Kebabci

Bacardi Elixr by Greg Crossley

Bacardi – Shoot & Fly by Peter Jaworowski

Guinness by Soon Tong

LIQUID :: 1 by Pa Pieralexy

Fluid by Nik Ainley

Liquid Serpent by Mario Escobar

Vibrant Colorful Alcohol Product Ad by Joe Moore

Crown 2 by Barry

Splish by Fabian Heisig

Water & Blood 02 by Danny Eastwood

Kusho by Shinichi Maruyama

Liquid by John Urbanek

Liquid by Isaac

Liquid by Thang

Paint by Adnrey

Apple splash by Haitham Khalil


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Cruzine magazine founder interested in everything around graphics and design.