Someone wise once said that a man, who stops advertising to save money, is like a man, who stops the clock to save time… Add to this another conceptual idea, saying that advertisements contain the only truth to be relied on in the newspapers, and you will get a clear understanding why advertising is equally popular among both advertisers and those for whom advertisements are created. However, modern advertising has evolved greatly, adopting its objectives, concepts, and approaches to the new needs of the modern world.

These days advertising industry faces many new challenges, which relate not only to the global financial issues, highly pressing business environment, or severe competition on the market. Now, perhaps, the key question for many advertising agencies is how to find a unique way of attracting people’s attention at least for a few seconds and how to communicate the required marketing message to the audience within such a small period of time. One of the ways to achieve such ambitious aim is to turn your advertisement into a piece of art. Indeed, what can attract our attention if not the things we have never seen before or the new angles we have never watched the usual and familiar things at?

Those, who understand new challenges for the advertising, will get the Grand Prix of the future advertising.  Surely, we already have the first nominees for the highest reward and some of the works are presented below. Colorful, creative, conceptual and meaningful – this advertising showcase demonstrates the best practices in modern advertising, and we love to share this experience with you, our readers…

Global warming PSA – time by Ferdi Rizkiyanto

Playstation 3 by Maciej Mizer

Bacardi – Shoot and Fly by Peter Jaworowski

My back is itchy by Darren

Save water 2 by Ahmed Othman

Martini asti elements – earth by Peter Jaworowski

Tiger Beer : Energy by Archan Nair

Wrigley’s 5 – Cobalt by Peter Jaworowski

Ty Nant water advert by Alan Hoey

Deliciously dark thoughts by Natalie Shau

Bacardi – water bat by Peter Jaworowski

BURN by Eduardo Rodrigues

Martini Asti elements – water by Peter Jaworowski

iPod-Play your music by Svpermchine

Nike Air Lab I by Peter Jaworowski

Save water 3 by Ahmed Othman

Martini Asti elements – Air by Peter Jaworowski

F-Day by Alexandr

Nike by Bruno Kenzo

Samsung by Peter Jaworowski

Juicy by Michael Gallegos

Martini Asti elements – Fire by Peter Jaworowski

Oahu by Pete Harrison

Oakley hydrophobic by Peter Jaworowski

Nokia L’Amour by Peter Jaworowski

Mini Cooper S JCW GP kit by Aleksey Drozdov

Red Bull dragon by Ferdi Rizkiyanto

Fresh Fanta by Hasan Huseyin Gunese

Nokia L’Amour by Peter Jaworowski

Redd’s Pitch by Peter Jaworowski

Redd’s EkspresJA by Peter Jaworowski

Hugo Boss: black,white and red by Jennifer

Nike meteors ad concept by Koston101

We are the world by Zxcas

Mercedes by Wojciech Magierski

Hugo Create by Raj

iMac advertising by Bruno Kenzo

Hugo Create Round 6 by Marcin Stryczek

Summer colour by Sutris

Mercedes by Wojciech Magierski

Mercedes by Wojciech Magierski

Biodiversity by Jigisha