Design With Color in Mind…

Were you aware that the colors in your design inspirations trigger the right side of the brain, which is the emotional side, while the actual print triggers the left, or logical, side? When it comes to design, color and typography are the two top ingredients that help the graphics catch the human eye. The perfect combination of the two elements will quickly grab attention and create a powerful mood for emphatic branding and recognition.

How do colors inspire you?

Think about what type of role color plays in graphic design. What colors attract your eye? What color combinations draw your attention to the page? Which colors seem more powerful than others? Take red, for example; red is the color on stop signs, and is used to attract attention. It automatically sets off a signal to the brain and attracts the mind and eye.

The mixing of colors is also essential for inspiration. Which colors mix agreeably? Which ones do not? And, what is the effect when similar colors within the same hue are mixed together? In the design industry, color makes all the difference in the world. Even an artistic combination of black mixed with white can create an inventive appeal to the eye.

The Color Wheel: Are You Designing Blind or Color Educated?

If you are a designer, it is vital to learn your color wheel; otherwise, you are designing blindly. Modifying colors on a website, designing ads for new products or services, and quite possibly creating a new appeal in a room in your house are all places where knowing the color wheel can be imperative. Becoming color educated will ensure that you have the tools you need to create the most attractive graphics possible.

The color wheel fundamentals start with the primary colors; red, yellow, and blue. A blending of any of the three primaries will result in secondary colors; purple, green, and orange. A secondary color mixed with the adjacent primary color will produce six more colors, known as tertiary colors. These can be yellowish-orange, bluish-green, reddish-purple, yellowish-green, bluish-purple, and a reddish-orange.

Color Symbolism: What They Bring to Design


Provocative and alluring red brings a color boost to any design. It immediately brings about strong emotions, grabs attention and makes an impact, like the stop sign.


Pink come in a variety of shades. In its purest form, pure white mixed with passionate red, it delivers romance. Fuchsia is also a pink of sorts, and is more dramatic and accentuated.


Dramatic, but warm, orange is energetic and enthusiastic. It can be used in place of red for the attention-getting aspect, but brings about warmth and energy that red cannot offer.


Yellow offers a full range of symbolism, from joy and idealism to illness and hazard. Mix yellow with black and you create a combination that says, “Attention!” Tigers and bees are just two examples of this blend that demand attention.


Green is a natural color, and sometimes even neutral color. Green also signifies jealousy and envy, but in web design, it mixes nicely with other colors to create a calming effect for the eyes.


A desirable color for logos and branding, blue stands for loyalty and dependability. Also the color of water and the sky, blue represents serenity, calm, femininity, pureness, peace, and security. Blue can also symbolize technology as well in the design industry. Darken the shade, and you instantly create an air of authority, power, and trustworthiness.


Purple is similar to pink when it comes to changing the hue. Depending on the lightness or darkness of the color, it can embody mystery, wisdom, or spirituality. It can also symbolize nobility, spirituality, or royalty. On the harsher end of the spectrum, purple can also create a feeling of arrogance, cruelty, or even mourning.


Another earthy tone, brown can inspire feelings of wholesomeness, durability, and comfort. It is a homey color that is nature-inspired and low-toned.


The intonation of black can be found on either side of the spectrum, also. Dark and mysterious, black can symbolize the night or evilness. Fear, remorse, and mourning are all inspired by black; the wearing of black at funerals is an example of this. Black tie ceremonies create a classier and elegant level for the color black. In addition, black can hold an air of power, wealth, formality, and sophistication. Black can also represent a void, or lack of color.


A pure and sterile color, white represents cleanliness and clarity. The color of angels, white stands alone as blankness, but can create a unique contrast with any other color.

What inspiration do you want to create with your designs? The beauty of color in web design is that each individual color can be enhanced with others, the hues can be changed and each combination will create a different appeal. Now that you understand the meaning that each color brings to a web page or logo, you can relay a more enhanced message to your audience with fewer words.

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Cruzine magazine founder interested in everything around graphics and design.